In iOS 14.5, Apple added App Tracking Transparency to the system. This is a new privacy setting that prevents apps from collecting personal information from users unless they have explicitly given permission to do so.
As a result, major social networks making money on advertising were unhappy with this act of Apple and even decided to take the path of “intimidating” users – however, as the statistics of the analytical company Flurry show, without much success. According to them, only 4% of US users activated the corresponding switch in the settings and additionally allowed programs to collect data about themselves. Worldwide, this figure is higher, 12%, but it also cannot be called serious.
In addition, it should be noted that by default the collection of user data is disabled, and applications cannot even enter a system request for this. Given the fact that not all iPhone or iPad owners follow the changes in updates, there is a great chance that many users simply do not know that a new switch has appeared in the settings, which is responsible for tracking.
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