IBM officially reports that it has acquired McDonald’s (McD) Tech Labs, which was developed to advance innovation in one of the world’s largest fast food restaurants.
This acquisition step is also part of the IBM and McDonald’s agreement, to further accelerate technology development and deployment Automated Order Taking (AOT).
This acquisition and collaboration step is in line with McDonald’s strategic growth plan, which in the all-digital era during the Covid-19 pandemic is committed to innovating towards Digital, Delivery, and Drive Thru services to provide a more comfortable and unique customer and crew experience.
“Development and testing of McDonald’s AOT technology in restaurants has demonstrated great benefits for the customer and restaurant crew experience. Going forward, IBM’s expertise in building customer service solutions with AI and natural language processing will help scale AOT technology across markets and handle integrations including more languages, dialects, and menu variations.” .
The acquisition of McD Tech Labs will complement IBM’s existing industry-wide program of work to develop and deliver AI-based customer service solutions with IBM Watson solutions ranging from financial services and healthcare to telecommunications and retail to drive business outcomes.
AOT based on this IBM acquisition step will also continue to be integrated into McDonald’s technology ecosystem, as well as AI implementation by embedding ethical principles into AI applications and processes to build systems based on trust and transparency.
The transaction is subject to regulatory approvals and customary closing conditions which is expected to be completed in December 2021.
Once a settlement is reached, the McD Tech Labs team will become part of the IBM Cloud & Cognitive Software division.