On April 20, 2021, Apple unveiled two completely different devices – the iPad Pro and the iMac – that run the same Silicon M1 processor. This fact gave rise to a new wave of speculation and hopes that one day the company will provide an opportunity for iPad users to install macOS on their tablets – after all, there is now obviously enough power for this. However, in their most recent interview, Apple’s senior vice presidents of Worldwide Marketing and Hardware Development, Greg Josviak and John Ternus, shared why this will never happen.
Josviak explained that Mac and iPad are “on opposite sides of the thought process” for the company – in other words, these devices are developed by completely different people and with different goals. According to him, Apple creates the best products in its respective categories – for example, the Mac is undeniably the best personal computer of the moment. John Ternus, in turn, decided to clarify the issue of the theoretical merger of the iPad and Mac. He said the company had never considered such a possibility in any scenario – neither installing macOS on an iPad, nor making a Mac a touch-like tablet. Basically, John denied the likelihood of a Surface-like device in the near future that could be used as a laptop or tablet. “Our goal is to find the best solution within the segment. We want to make the best iPad every year and every year we want to make the best Mac. We know that a lot of people use both, and we don’t want devices to replace each other. ”
Both leaders in different words emphasized one thought – a universal device cannot be created without compromising. Apple wants to create each of its devices as good as it can be, while remaining itself. Josviak says, “Most Mac users also have iPads because they use each of these tools for the job they are ideally suited for.” We can agree with this: a universal device cannot be ideal in all its guises, it will only combine some averaged capabilities from two categories of devices. On the other hand, for the end consumer to buy two – albeit ideal – devices are always more expensive than one universal one. One thing is clear: despite the same “iron” component in the iPad Pro and Mac computers in 2021, Apple is not going to expand their capabilities so that they overlap and compete with each other.
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