Xiaomi is ranked 70th in the list of Top 100 Most Valuable Global Brands 2021 by Kantar BrandZ. Quoting the official Xiaomi statement received, Sunday (27/6/2021), Xiaomi’s position rose 11 places compared to last year.
This 11-level increase is supported by Xiaomi’s trade value which has increased by 50 percent compared to the same period in 2020. Now, Xiaomi’s trade value has reached USD 24.8 billion. This is the third time Xiaomi has entered the list of the 100 most valuable brands in the world, according to Kantar BrandZ research.
This achievement is considered a clear testament to Xiaomi’s efforts to create products with real prices. That way, everyone can enjoy their best life through Xiaomi’s innovative technology. The company says that innovation makes Xiaomi grow.
Last April, Xiaomi’s innovation commitment was also recognized by the Boston Consulting Group (BCG) which chose Xiaomi as one of The Most Innovative Companies 2021. This achievement is the fourth time Xiaomi has entered this list.
Meanwhile, Kantar BrandZ considers, Xiaomi is included in the top five categories Customer Technology Category of the Top 100 Most Valuable Global Brands. Xiaomi also said that this achievement could not be separated from the support of Mi Fans around the world.
Kantar BrandZ uses leading brand value valuation techniques and conducts research from the world’s largest consumer survey. One of them with interviews of nearly 4 million consumers, about 18,500 brand in 512 categories spread across 51 markets.
Kantar classified companies that are included in the Top 100 Most Valuable Global Brands, recording a total increase of US $ 2 trillion or 42 percent compared to the previous year. This shows that many companies are still growing despite the disruption due to the pandemic.
Still related to Xiaomi, the company recently changed its new logo design to be more dynamic. In a statement, Xiaomi said that this change was made to strengthen Xiaomi’s foothold in the premium market and increase the brand’s attractiveness in the eyes of the audience.